Back to Blog

Watch Out for These Phishing and Social Engineering Techniques Targeting Texas Businesses

June 13, 2025 | By GXA Team

As a Texas based business owner, you understand the risks that phishing and social engineering attacks bring to your business.

But the challenge now for leaders like you is that these threats are constantly evolving and have become more complex than ever and staying ahead of the threats with the services of a reliable Managed IT Service provider in Texas like GXA is now more important than ever.

What should concern you most is that hackers are targeting your employees. One mistake by an untrained employee can have serious financial and reputational damage. That’s why you should make your employees aware as they are your first line of defense.

In this blog, we’ll show you what to watch out for.

Strengthen Your Cybersecurity Strategy

Stay ahead of the threats with the services of a reliable Managed IT Service provider.

Schedule A Free Consultation

Whether you are already working with a Texas MSP or looking for one, understanding these tactics is essential:

  • URL Spoofing
  • Link Manipulation
  • Link Shortening
  • AI Voice Spoofing

URL Spoofing

Imagine walking into your favorite shop to discover that it only looks familiar because the store copied the logo and brand colors, but it’s actually a fake store. Similarly, hackers overlay the image of an authentic website with a malicious link. The website uses the logo, URL, color and branding of a trusted website to trick you into revealing sensitive information.

To carry out this type of scam, hackers create links that appear legitimate until you look closely. You may have clicked the link and expected it to take you to one website, but the link will direct you to a malicious website. It’s dangerous because a single click could launch malware or steal sensitive data without you realizing it.

Most of us have used link shorteners because they’re convenient. For cybercriminals, link shorteners are a way to inject dangerous malware or steal data. That’s why it’s important to preview any link before clicking on it; otherwise, you won’t know if you’re getting directed to a trusted website or a phishing trap.

AI Voice Spoofing

Cybercriminals are now using AI-based technology to imitate anyone’s voice. They can trick you into believing that you’re talking to someone from your family or work. Imagine your family member calling you asking for money or asking you to share a password. Wouldn’t you want to help?

These calls feel urgent and real, and that’s exactly how these scammers trick you.

Working with an experienced IT support provider in Texas can help you detect and prevent these threats before they cause damage

Get Local IT Support for Phishing Prevention

Phishing and social engineering attacks count on the fact that your employees are human and that they’re going to make mistakes.

As a Texas MSP, GXA understands that your business security needs to stay resilient even as phishing attacks evolve.

Reach out to us today to develop a security awareness program that’s best suited for your business needs! Get started with IT consulting that helps you build a cyber aware workforce.

Strengthen Your Cybersecurity Strategy

Build a Cyber Aware Workforce.

Schedule A Free Consultation

Discover Trusted IT Consulting Services Near You

GXA Team

Need Help With Your IT Strategy?

GXA has been helping Texas businesses with strategic IT leadership for over 21 years. Let's discuss how we can help your organization.

Ready to Transform Your IT?

Schedule a consultation with GXA to discuss how we can help your business leverage technology strategically.